Have Computers Ruined Customer Service?
In the good ‘ole days if you had a problem you could talk to a live human being,
who spoke your language, to solve the problem. Today, with the advent of computers and the Internet, customer
service is usually a long drawn out process with no answers.
Customer service is a term that is rapidly fading from the minds of most consumers. If you have a
service complaint in today’s world you are most likely faced with hours on the phone at the end of which there is
no answer for the problem.
A Simple Request
When your cell phone goes out you are probably at a complete loss. And you may not have much luck getting a rapid
fix even if you purchased the optional cell phone insurance. Stephanie Lazlong found this out the hard way recently
when her cell phone speaker blew out.
Stephanie’s first step in getting her cell phone fixed was to go to the store where she had
purchased the phone. After the friendly clerk looked her information up on his computer he cheerfully informed her
she would have to contact her cell phone insurance company for repairs. Stephanie left with the company’s number in
hand. Little did she know this was the last time she would talk to a human about her problem. People that have been
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The Next Step
Upon returning home Stephanie called the number she had been given to report her problem. She was immediately
directed to enter copious amounts of information using her phone’s keyboard. Of course, fingers and phone keyboards
don’t match well so she had to enter the information several times.
Once the information was entered Stephanie was directed to choose from several options. After
making 5 choices she finally found the repair option and punched in the corresponding number. At once she was put
on hold and told by a computerized voice that she was 7th in queue.
Several business and finance articles report that by this point consumers
usually become fed up and hang up the phone. In the end they do not get satisfaction from their complaint,
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This problem does not just occur in the cell phone industry. Many companies using computerized
phone dialogue for customer service are leaving customers in the same boat. If you have a complaint about your
cable service plan to wait a good long time on the phone before you ever, if you are lucky, speak to an actual
cable television technician.
Is There an Answer?
Many consumers, like Stephanie, are concerned with the lack of customer service provided by major
companies today. Computers and Internet articles are noting resurgence in mom and pop businesses for this simple
reason. If you buy something you want it to work, and if it doesn’t you want it fixed. Consumers are finding that
the only way to get real customer service is to stay away from the “big boxes” and buy local. Issues around
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